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Wednesday, July 30, 2008

The Tata Nano PTII

Back in January I posted about a car that was announced by Tata Motors. The Nano was to smash price barriers for the third world and sell for less than $2500.

Well Tata, which recently bought Jaguar and Land Rover from Ford, is having a tough time hitting the price point given the commodity price increase over the last 6 months.

Today in BusinessWeek they spotlighted the status of the little wonder and some of their prospective customers, especially in India. Based on the taxes and other initial expenses the car won't be quite as cheap as hoped. A good used car, with AC can be had for about $3000 (and if you have been to India, you'll recommend the AC!).

Will the Nano be as successful as its iPod namesake? Who knows, but I remember when dealer in the US were all worried be a car out of Eastern Europe...the Yugo!


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Truck Dealers said...

Nano has develop successful market in India. Its is good to hear that it is going to be more cheaper.

Tina said...

Nano the most cheapest car in the India, It has develop the market in India & make the dream true of middle class people of buying 4 wheeler.

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Julie Watson said...

Tata Nano is one of the best and demanded car for all middle and lower middle class family.

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