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Monday, July 14, 2008

The King of Beers Get an Emporer

The King of Beers has met his match and for a mere $50 Billion will now be part of InBev, A Belgium Based, Brazilian run conglomerate that makes Stella Artois and others.

Originally rebuked by the BUD board InBev came back with an offer that just couldn't refuse, $70 per share, or 27% higher than its 2002 all-time high. This creates the world's largest Beer Company, and gives InBev #1 Market share in the US auto-magically Given that BUD has nearly 50% market share between all of its domestic brands.

Given BUD's investment in Groupo Modelo (Corona - 50%) and China's Tsingtao Brewery (27%) we are likely to see the FTC and EUro regulators step in and do their dance. However given the strength of other competitors in the market of others, likely only small changes to the portfolio are expected.

That, however, might not be the case (pun intended) for BUDs St Louis operation that may get pulled way back. Gotta pay for that premium some way and it will probably be on the backs of the workers there. InBev has promised that Budweiser will be the new Flagship brand for the company, but these deals are often paid for via the synergies of the two companies. Meaning that either St Louis will start brewing InBev brands and their breweries will close or the other way around...but usually "to the victor the spoils."

I wonder if the Clydesdales will be wearing wooden shoes at the next Super Bowl?


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